編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-500-073 | Pepcid AC: Racing to the OTC Market | King, Charles;Silk, Alvin J.;Berndt, Ernst;Klein, Lisa R. | Marketing | Marketing Strategy( MKTG207 ) |
2 | 9-501-010 | Hilton HHonors Worldwide: Loyalty Wars | Deighton, John;Shoemaker, Stowe | Marketing | Marketing Strategy( MKTG207 ) |
3 | 9-503-064 | Precise Software Solutions | Godes, David B. | Marketing | Marketing Strategy( MKTG207 ) |
4 | 9-505-024 | Sony EyeToy | Elberse, Anita;Moon, Youngme | Marketing | Marketing Strategy( MKTG207 ) |
5 | 9-586-013 | Population Services International: The Social Marketing Project in Bangladesh | Rangan, V. Kasturi | Marketing | Marketing Strategy( MKTG207 ) |
6 | 9-598-061 | Note on Marketing Strategy | Dolan, Robert J. | Marketing | Marketing Strategy( MKTG207 ) |
7 | 9-599-011 | Note on Low-Tech Marketing Math | Dolan, Robert J. | Marketing | Marketing Strategy( MKTG207 ) |